In 1979, Tokyo Fashion Boutique Inc. (TFBInc.) started as a boutique carrying the “City Girl” name. The store catered to upper income socialites that are willing to pay a premium for quality merchandise. Seeing the limited growth potential of the boutique, the company repositioned itself to cater to the growing affluence of professional women.
In 1980, TFB Inc. was opened, providing a more complete line of easy to wear apparel and accessories for working women.
In 1989, TFB Inc. launched Giordano Philippines, after acquiring the exclusive distribution rights of Giordano products in the Philippines. With the proper marketing mix, the Giordano brand took Manila by storm.
To date the company remains operational and profitable and maintains 80 stores that can be found in big and popular malls throughout the Philippines, providing high quality casual wear. These companies help support education, including ABS-CBN Knowledge Channel, and UST Friends of Graduate School Foundation. Co-owner Larry C. Lim is a Professorial Chair - UST Commerce as a donor.
Owners Larry and Zita Lim are both products of the University of Santo Thomas (UST) and earned Bachelor Degrees of Entrepreneurship. Both TFB Inc. and Giordano Philippines were founded by the Lims.
Currently, the companies are run by professional managers with the help of Tita See and the Lims’ beloved children Melvin, Zindy and Beatrice under the guidance of the Lims.
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